Jump to content

Lend-Lease emblem


disneydave
 Share

Recommended Posts

disneydave

In December 1941, the Disney Studio designed the so-called Lend-Lease emblem for the Secretary of Agriculture. Here's a publicity photo of Walt Disney presenting the original art to Claude Wickard, Secretary of Agriculture.

 

disney_photo.JPG

 

A press release dated January 28, 1942 read in part:

 

"An Identification Mark For United States Food. Walt Disney (right) presents to Secretary of Agriculture Claude R. Wickard, an emblem he designed for use on the labels and markings of containers to identify anywhere in the world the food they hold. In this emblem, the United States Eagle protects a convoy from an Axis bomber and four stars symbolize the four freedoms - of expression, of religion, from fear, from want."

 

Among other items, this design was reproduced on a glass half pint and pint milk bottle, by three different dairies. The bottle shown in this post is a half pint container from the Live Oak Riviera Farms, which was located in Santa Barbara, California. The reverse of the bottle pictures the letter "V" for victory, as well as the dot, dot, dot, dash Morse code symbols, also signifying the letter "V."

 

milk_bottle.JPG

 

The emblem can also be found on a lima bean label, green pea label and apple crate label.

Link to comment
Share on other sites

In December 1941, the Disney Studio designed the so-called Lend-Lease emblem for the Secretary of Agriculture. Here's a publicity photo of Walt Disney presenting the original art to Claude Wickard, Secretary of Agriculture.

 

post-524-1183392912.jpg

 

A press release dated January 28, 1942 read in part:

 

"An Identification Mark For United States Food. Walt Disney (right) presents to Secretary of Agriculture Claude R. Wickard, an emblem he designed for use on the labels and markings of containers to identify anywhere in the world the food they hold. In this emblem, the United States Eagle protects a convoy from an Axis bomber and four stars symbolize the four freedoms - of expression, of religion, from fear, from want."

 

Among other items, this design was reproduced on a glass half pint and pint milk bottle, by three different dairies. The bottle shown in this post is a half pint container from the Live Oak Riviera Farms, which was located in Santa Barbara, California. The reverse of the bottle pictures the letter "V" for victory, as well as the dot, dot, dot, dash Morse code symbols, also signifying the letter "V."

 

post-524-1183393102.jpg

 

The emblem can also be found on a lima bean label, green pea label and apple crate label.

Here's another example of the emblem...By the way how much would a label like this be worth? I picked this one up for $.75. Good deal? Great post!

post-889-1183681738.jpg

Link to comment
Share on other sites

disneydave

Thanks for the comment and question.

 

The lima bean label is the most common of the Lend-Lease labels. I have a stack of them stitting in a rubbermaid container. I usually sell them for between $5 and $10, so your 75 cent purchase was a nice buy.

 

Now you have some background to go with the actual design!

Link to comment
Share on other sites

Thanks for the comment and question.

 

The lima bean label is the most common of the Lend-Lease labels. I have a stack of them stitting in a rubbermaid container. I usually sell them for between $5 and $10, so your 75 cent purchase was a nice buy.

 

Now you have some background to go with the actual design!

Have they reproduced these? I'm thinking mine is just too good condition to be old. :unsure:

AndrewA74

Link to comment
Share on other sites

disneydave

There was a lady on the east coast selling photocopies a couple of years ago.

 

All of mine are original and near mint...they just had one small foxing spot on them in a corner, otherwise mine are pristine. I bought them off a trusted source so I know they are genuine.

 

I don't know why someone would reproduce a $5 item, but hey, you never know these days.

Link to comment
Share on other sites

There was a lady on the east coast selling photocopies a couple of years ago.

 

All of mine are original and near mint...they just had one small foxing spot on them in a corner, otherwise mine are pristine. I bought them off a trusted source so I know they are genuine.

 

I don't know why someone would reproduce a $5 item, but hey, you never know these days.

Oh. I got mine from a lady in PA. Is there any way to test authenticity?

Link to comment
Share on other sites

disneydave

I think the test is to look at the image under a magnifying glass. Photocopies have lots of tiny little dots, where a printed image that comes off a press won't have those dots. I don't have one accessible right now to check - mine isn't in the display case and the ones I sell are packed in a rubbermaid container - which one I don't know and I have several...but like I mentioned, I bought mine from a very well known and trusted home front expert. Do you collect home front stuff?

Link to comment
Share on other sites

I think the test is to look at the image under a magnifying glass. Photocopies have lots of tiny little dots, where a printed image that comes off a press won't have those dots. I don't have one accessible right now to check - mine isn't in the display case and the ones I sell are packed in a rubbermaid container - which one I don't know and I have several...but like I mentioned, I bought mine from a very well known and trusted home front expert. Do you collect home front stuff?

Yes, I collect homefront items. I have a few peices. I would love to get more. :)

Link to comment
Share on other sites

  • 2 years later...

Does anyone know where I can find the one lend lease emblem that had all the allied flags behind the emblem?

 

Thanks!

 

Scott

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...