Posted 04 November 2019 - 09:26 PM
This show in my opinion has always been better for buyers rather than sellers. If you’re attending the show as a dealer looking to make a ton of money, that’s usually not going to happen unless you have great product and below market prices. If you were looking for a nice small one-day show to attend to do some good buying, a little bit of selling, and see collecting friends, then this is the perfect show. It’s a small relaxed atmosphere and little dealer community that sets up twice a year. The public coming in is nice, but in my experience rarely buys more than nickel and dime type stuff. Most buying and selling is done between dealers set up there, and I did see and hear of some very large (expensive) sales at the show Sunday. As far as advertising goes, there really is not anything more that could be done to get more people in the door, as he can’t create military collectors out of nothing. The promoter covers radio, TV, newspaper, online forums, Facebook, word-of-mouth, flyers, email lists, mailings, and more. One would have to live under a rock not to know about the show. Shows have had trouble getting anyone in the doors, look at the MAX show for example. The aisles are usually bare on the public access days.
I will agree that this particular Nov. 3rd show garnered the lowest attendance from the public that I have ever seen; I’m not sure what the explanation for that is, but it’s certainly a fluke that in my 15 years of going to the event I’ve never seen before. But I will suggest that if you are able to make it, continue putting forth the effort to attend. Shows like this won’t succeed without people setting up at them and attending, and driving two and a half hours to get to an all military show nowadays is not a bad drive at all.